SEED: Electronic Arts Newest Division

A new department has been announced by Electronic Arts, it is dedicated to the Search for Extraordinary Experiences Division. The department, SEED, will be looking for cutting edge technology according to vice president Patrick Soderlund.

According to Patrick the team will be searching for “visionary content” including neural networks, deep learning and virtual humans. The division’s goal is to “blur the line between reality and the virtual world,” though what this means remains to be seen.


As the division has as of yet to announced what they are working on, its future remains unclear – so hold your breath or forget about it until later.

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